Cart abandonment calculator

How much revenue is your store leaking?

Enter two numbers. See what you're losing to abandoned carts — and what you can win back. Based on 50+ checkout studies.

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$
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Estimated recoverable / year
$0
$0 per month recoverable
Carts abandoned / month0
Value sitting in abandoned carts / mo$0
What's recoverable, by fix
My store is leaking
to abandoned carts — and it's recoverable.
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One leak of many

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01 — The problem

What is cart abandonment?

It's when a shopper adds to cart but leaves without buying. Across 50+ studies the average rate is 70.22% — roughly 7 in 10 carts never convert. For most stores it's the single largest controllable source of lost revenue.

02 — The causes

Why shoppers abandon

Each fix in your results maps to a top reason shoppers abandon (Baymard Institute), with the dollar value it could win back. Every one is fixable.

03 — The fix

How to recover abandoned carts

Show shipping costs earlier, offer guest checkout, shorten the form, add trust badges at payment, and set up an abandonment email/SMS flow. Well-run flows recover 15–30% of otherwise-lost carts. Grab the free recovery plan above for the full list.

FAQ

Questions

Is this calculator free?

Yes. You see your full numbers with no signup. The recovery plan is also free, sent by email.

Where does the 70.22% come from?

It's the documented average across 50 studies (Baymard Institute). Edit it to your own rate under Advanced.

How much can I realistically recover?

Not every abandoner is winnable, so we apply a conservative recovery rate (default 10%) to estimate what flows and checkout fixes can win back.

Guides

Read next

Do spin-to-win and gamified popups reduce cart abandonment?
Gamified popups like spin-to-win can cut cart abandonment by capturing emails and offering earned discounts — but they backfire when overused. Here's when games work and when they leak.
Cart abandonment email subject lines that recover sales
The best cart abandonment email subject lines are short, specific, and low-pressure. Here are proven examples, why they work, and the mistakes that send them to spam.
How to calculate cart abandonment rate (formula + example)
Cart abandonment rate = (1 − completed purchases ÷ carts created) × 100. Here's the formula, a worked example, and what counts as a normal abandonment rate.
What's a normal cart abandonment rate?
The average cart abandonment rate is 70.22%. Here's what counts as normal, why it's so high, and how much of it you can actually win back.
How to reduce cart abandonment: 12 tactics that work
Roughly 7 in 10 carts are abandoned. Here are 12 proven, practical ways to recover more of them — ranked from quick wins to bigger projects.
Cart abandonment email examples that win back sales
A good abandoned-cart sequence recovers 15–30% of lost carts. Here's what to send, when to send it, and subject lines and copy that work.
Why customers abandon carts (and how to fix each reason)
The top reasons shoppers abandon carts, from surprise costs to forced sign-ups — and the specific fix for each one, based on Baymard Institute research.
Cart abandonment rate by industry (2026)
Cart abandonment varies by sector — from fashion to electronics to luxury. Here's how the rates compare and what's 'normal' for your industry.